Looking for your customers can be tricky but we are here to help! Here are the three critical things to understand when finding new customers: 1) Not everyone that needs your product is your customer: This is a researched fact that not everyone who wants or even needs your product, will place the same value on […]
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When well established marketers and companies evaluate their most valued and important brand visibility tools, brand ambassadors, brand advocates, and loyalists are ranked very highly. However, you should know that for Startups, launching new products or services, these types of powerful and influential groups are nowhere in sight to help you, because your startup does
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After graduating from Rhode Island School of Design, Joe Gebbia and Brian Chesky were living in California when they came up with the idea of AirBnB. It was time for the design conference, and all hotels were fully booked. Joe and Brian had some extra spaces, and they decided to throw a couple of air
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