Louis Vuitton. Huggies. Samsung. Warby Parker. Apple These are all different companies with different products, but what do they all have in common? They leave an impact. Or in other words, they have a brand specific image (carefully crafted with a complex matrix of pieces), one that is so deeply embedded into people’s mind that […]
Branding: Leaving Your Mark Read More »
Muhammad Ali once said, “Don’t quit. Suffer now and live the rest of your life as a champion.” These words can be very inspiring if you are a person that is grinding through a rigorous training, overcoming a heartache, struggling through an unfortunate circumstance or maybe trying to survive a job that makes Monday’s unbearable. Inspiration enables people to
Inspiration: The Fuel to Go the Distance Read More »
Many successful founders have failed ideas, but they’ve learned from the common mistakes in the past that turned their technology dreams into startup nightmares. But… you’re not really reading this article because you want to know about failures, are you? You’re looking to grow your idea to fruition! We’ve created this simple cheat-sheet of typical mistakes new entrepreneurs and inventors
Avoiding Startup Failure Read More »
Engineers are extremely vital when it comes to bringing innovation into the world. Engineers have imagined, designed and built most of the world we live in. They have brought excellent advancements in different fields covering many diversities. As an engineer, I believe that engineers help move the world forward. Despite our quirky and often nerdy
From Engineer to Entrepreneur Read More »
Looking for your customers can be tricky but we are here to help! Here are the three critical things to understand when finding new customers: 1) Not everyone that needs your product is your customer: This is a researched fact that not everyone who wants or even needs your product, will place the same value on
3 Critical Things To Understand When Finding New Customers Read More »
When well established marketers and companies evaluate their most valued and important brand visibility tools, brand ambassadors, brand advocates, and loyalists are ranked very highly. However, you should know that for Startups, launching new products or services, these types of powerful and influential groups are nowhere in sight to help you, because your startup does
What are Early Adopters? Read More »
After graduating from Rhode Island School of Design, Joe Gebbia and Brian Chesky were living in California when they came up with the idea of AirBnB. It was time for the design conference, and all hotels were fully booked. Joe and Brian had some extra spaces, and they decided to throw a couple of air
How Early Adopters Saved AirBnB Read More »