Whenever launching a new product or business you are going to have the challenge of convincing others of value of the product, it’s quality and as well validating who you are and your businesses is as a company. Especially if it’s a brand new business!. Overcoming these obstacles can be difficult, but this can be done with you connecting to your early adopters and knowing who they are and where to find them.
Here we are searching for your Maven, your “Early Adopter” or that Champion Customer. This is the person that will be able to get your product the scalability it needs and the accurate feedback needed for success, since their incentive is with the success of your product solving a problem that is dear to them.
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